The following document helps you to structure every communication plan’s activities and messages according to your audiences.
This template guides you in defining internal and external audiences, and gathering our organization’s knowledge about each audience based on input from your global leaders and teams as well as based on research and feedback gathering activities.
This planning tool then serves at your primary references as you plan strategic messages and tactical outreach efforts. It enables you to ensure you plan messages and outreach actions that address the concerns of every audience.
You can’t tell employees you are investing in them without putting fear in shareholders about dilution of margins. You can’t tell shareholders that you are driving up margins without alienating customers. And you can’t tell customers you are improving products and services without putting pressure on employees. And you can’t sell the benefits of growth and expansion to customers, shareholders and employees without the risk of backlash from the community.
You need a communications planning matrix to ensure what you say is the right message and the right time for all your audiences.